Personalizing Health

Challenges

There were many challenges with this scale of request. From the top down you can have influence and expectations without validation or necessity. As well as technical and legal speed-bumps that can not only slow you down but possibly derail an entire aspect of the project. 

• Deadline creep
• Features not tied to solving user problems
• Incomplete research
• Gap between development and design
• User testing at a clinic
• What was the business challenge that needed to be solved?

Approach

To remove some of the possible scope creep and present a more focused goal we would start with a UX research focused approach. This means, a competitive analysis and market expectations. Then use that, plus what is being requested to create a base journey-map for users. The journey-map is then focused even more by creating personas for who the target market will be. Without this, it is easy to lose traction and validity of the project as well as any ability to be agile in the future as there will be too many moving parts. 

Then we did a lot of discovery on how to organize health function to establish a metric that can be useful for a broad base of practitioners. It had to be flexible yet have a base of expected treatment for the research part of the project.

I would then take that information and design a wireframe for the in office experience. This would consist of reviewing what was working for other companies and adapt it for our process and add in other medical devices for a more thorough summary of an individual’s health functions. 

The entire experience would be bridging 3 experiences. 

1. The User: This would be accessing the web app to fill out surveys and schedule apartments. Also for communication and progress reports
2. The User in the office (Display screen): This would be a presentation piece that would provide immediate feedback on blood tests and comparative analysis. Also, a step-by-step process for each function you are currently discussing with your practitioner.
3. The Practitioner/MA: They would have access to an iPad in the office where they are requesting tests, entering data and directing the Users experience within the clinic.

Solution

Together with the clinical research team and the development team, we were able to curate a unique experience from initial contact of patients to provide a personalized health plan. 

The patient would complete a series of intake forms that would provide our analytics with the data needed to begin the data gathering process.

Then upon the first visit at the fully functional center, they were provided with touch screens for login and an assistant would come and retrieve them once they were checked in.

They were then led to a room with an 80in monitor which played a huge role in the patient experience as it displayed meditation videos and feedback based on their progress during the functional health evaluation.

While this was going on the MA was entering data that was updating the display the patient saw during evaluations and integrated medical devices. Devices such as a blood drawing machine that produced results in 13 minutes. A body composition analysis machine and several cognitive and reaction based testing applications.

This entire process led you to the health summary page. It had up to date information on exactly what was going on inside your body. Also would provide progress and trends depending on how many times you had gone to the center. This information was being reviewed with the Practitioner and you would get a physical evaulation and discuss any ailments missed or worth noting.

 You were then provided a plan by the practitioner based on all the provided data. Upon leaving you were provided a supplment package in a kit based personalized to your needs. 

All this information was available on the App at any time as well as communication with the MA.